Identity design for ‘Het fonds van Weduwen en Wezen van Kunstenaarsleden der Maatschappij Arti et Amicitiea‘. An artist society in Amsterdam founded in 1839. Members are obliged to contribute to their private social security fund. In case of illness or other unforeseen circumstances that cause financial trouble, the fund can support the artist for a certain period of time.
Saint Luke, patron saint of artists, physicians and surgeons has been depicted many times throughout history, acompanied by a winged ox. The ox has also been part of Arti’s own logo since their founding back in 1838.
Logo, informative folder, letterhead, application form, business cards, envelopes and website.
