Bernd Trasberger asked me to design a letterhead and a bussines card. The basis logo consist of his initials, BT, written in blackletter pixels on an isometric grid. Since most of his communication concerns sending pdf’s in e-mails, and hardly any of it is actually sent by analogue mail, I created a workflow that generates random cmy values for the logo, always putting at least one plate on 100%. For the grey values at least one path of the logo should be 100% black. By using this digital template for communication, a consistent layout is guaranteed, but still every publication is different.
